top of page
clics resources
for marketers
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you.


Any Equipment, Always Improving — How EMBRY and AT Lab Free Your Clinic From Vendor Lock-In
IVF Lab Walk into ten different IVF clinics and you will find ten different setups. Different incubators. Different microscopes. Different time-lapse systems. Different software, different cameras, different file formats. And yet, almost every AI tool on the market expects you to use exactly their hardware to get any value out of their software. Worse, the model that comes bundled with that hardware is usually frozen the day you buy it. EMBRY was built on the opposite belief

embry-writer
May 76 min read


Whose AI Is It Anyway? Clinical Ownership in the Age of Trainable Models
Ask any embryologist what they trust most in their lab and the answer is almost never "the software." It is their own eye. Their training. Their experience. The colleagues they bounce difficult cases off. And yet the AI tools entering IVF labs today usually arrive in the opposite shape — a black box trained somewhere far from your clinic, on data you have never seen, by people you will never meet. You are asked to trust the output. You are not invited into the process. EMBRY

embry-writer
May 45 min read


Introducing AT Lab by Alive Technologies — Train Your Own Healthcare AI Model
Annotation embyons You spent years mastering your specialty. You know what a good result looks like. You know the edge cases, the subtle signs, the things no textbook quite captures. Now imagine an AI that learns directly from your expertise. That is what AT Lab does. Why We Built AT Lab Most AI tools in healthcare work the same way: a vendor trains a model on their dataset and ships the same product to every clinic. But no two clinics are the same. Different equipment, diffe

embry-writer
Apr 23 min read


AI-Powered Embryo Quality Assessment at EMBRY
At EMBRY, we are redefining how embryo quality is assessed by combining deep IVF expertise with cutting-edge artificial intelligence. Traditionally, embryo evaluation relies on visual assessment by experienced embryologists, analyzing morphology, development stage, and subtle indicators that can influence implantation success. While this expertise is invaluable, it is also subjective and time-intensive. EMBRY introduces a new layer of precision. Our platform uses a proprietar

embry-writer
Feb 181 min read


Global Impact of AI & Automation in the IVF Cycle
How AI and Automation Are Transforming the IVF Process Across the world, IVF clinics are increasingly adopting AI-driven detection and automation systems to support embryologists throughout the entire IVF cycle. These technologies are not limited to a single step—they influence consistency, efficiency, and decision-making from fertilization to transfer. Standardizing Embryo Assessment One of the biggest challenges in IVF is variability. Embryo grading can differ between clini

embry-writer
Jan 192 min read
bottom of page
